It’s also placed advertisements in airports in the hopes of reaching business travelers. To further market the product, Amazon Business is running OOH placements in key cities including Los Angeles, New York City and Chicago. The humorous take is meant to shy away from typical B2B advertising tropes and may help the platform gain traction, as 91% of global consumers report that they prefer brands to be funny. The solution, of course, is Amazon Business. In the debut spot, a quick-witted Alpaca and Ostrich aid a room full of people who just invented a device that translates animal speech while they scramble to purchase all the necessary supplies to get their company off the ground. While Amazon is appealing to a broad base of potential customers, upstarts and small businesses are clearly a key target, as shown in “PetTech.”
It’s also a bid by Amazon to capture more share of the office supplies category, which has had a rough few years due to the pandemic.Īmazon Business is intended for businesses of any scale to consolidate their supply purchases, like pencils or face masks, under one roof by utilizing the e-commerce behemoth’s plethora of sellers and Amazon Prime perks, known as Business Prime.
Member FDIC.Amazon is putting some additional marketing muscle behind its B2B arm as it looks to attract more companies to the platform and tout a positioning as a one-stop destination. The messaging emphasizes a seamless and streamlined experience, which could appeal to companies dealing with a hectic supply chain. Deposit products and related services are offered by JPMorgan Chase Bank, N.A. "Chase Private Client" is the brand name for a banking and investment product and service offering, requiring a Chase Private Client Checking account.īank deposit accounts, such as checking and savings, may be subject to approval. JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc.
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